Getting into the meat of the document now, let’s start off by identifying the core need of your attendees. Be sure you know what the core purpose and essential outcome of your event is. What is the purpose of yours? Some options include: profit, fundraising, brand awareness, lead generation, networking, education, community engagement, product launch…and many more. Before you make a decision, consider have you checked your Eventbrite dashboard to see if you’ve picked the best location based on where your attendees come from? Are there good transport links to the venue? Does it fit with your budget, brand, preferred dates and anything else materially important to the experience of your attendees? This could be your specific venue, or if you haven’t booked it yet, the intended city or destination for your event. Before you name your event, think through these questions: Is your event name unique? Memorable? Clear and descriptive so it’s easy for people to know what your event is about?Īgain this sounds simple, but have you checked to ensure there are no big direct or indirect competitive events on or close to your event date? Have you ensured there are no big bank holidays, religious holidays or other large events? Are you sure the venue is available and at least on hold for those dates? Here are the key seven areas to consider when writing your event plan: 1.
In our event planning 101 toolkit (which you can download at the bottom of this page) we include a copy of a free event planning template. This is especially useful if you have different teams like sales and marketing, or if you need to present the event plan to other investors. This is usually completed before the event as it allows you to think about the event from start to finish.
To plan a successful event it’s important to have an event plan.
How to make an event plan (and checklist) Of course, there are many more individual tasks that fall under the event planning bracket, which is why creating an event plan to cover them all is a great idea.
Here’s a graphic that captures the full event planning cycle: Post-event review – organising debriefs, data collection and analysis and reviewing these against the original event aims and figures.
On-site event management – making sure the big day (or days) goes without a hitch and that everyone is where they need to be.Event promotion – all of the aspects that help to sell the event, raise awareness and increase the number of attendees.Event preparation – writing an event plan, documenting budgets and timelines and researching suppliers like caterers or staff members.The key areas an event planner will manage include: The event planning process ensures that all of these areas are covered, that the event remains within budget and that it is delivered on time and fulfils the event objective(s). Event planners will often work on everything from catering, to entertainment, booking presenters and managing exhibitors. Planning an event takes lots of work and key organisational skills. This could be a party, a festival, a conference or a tradeshow. What is event planning?Įvent planning is the organisation of all of the activities that surround an event. In this guide we’ll walk you through what event planning is, what it involves and how to write an event plan, step-by-step, with a checklist to help you along the way. Understanding the key components, ensuring you have an event plan and creating lists to help you check off all of those last minute details is a system event planners use to ensure success. Looking to plan your first event? Maybe you’ve been planning events for a while but want to ensure you’re using the best possible framework.